This past week the Market Direction & Pricing - Buyer's market trends continue: data shows homes selling for around 98–99% of list price, with 89% going below asking in June. Median sold price in June landed around $628K, down ~1.9% year-over-year. Condo prices have taken a steeper hit—off ~13% from peak through June, making

Inventory & Days on Market - Approximately 6,700 homes were listed in June; monthly supply dipped ~2.4% from May. Average time on market rose to ~99 days, up nearly 30% from last year, giving buyers more room for negotiation.

Sales Volume & Demand - June saw 128 homes sold, a ~13% increase year-over-year, illustrating steady buyer activity despite elevated supply. That said, closed sales in May fell ~16.5% from the prior year, signaling intermittent buyer caution.

Buyer & Seller Behavior - Sellers are increasingly discounting and highlighting value-add features, especially upgrades for climate resilience and modern finishes. Buyers are strategically selective—prioritizing move-in conditions, location, and long-term appeal.

Key Takeaways for the Week Ending July 19 - Sellers: Position pricing competitively, lean into staging and resilience upgrades, and prepare for longer market times. Buyers: The combination of inventory, softer condo prices, and longer days on market means increased leverage and better negotiation power. Investors: With condos down ~13% from peak, there's room to capitalize—especially on well-located units that can yield long-term upside.

Bottom Line - Naples remains a buyer-favored market in mid-2025. While price stability persists in the single-family and luxury sectors, condos are lagging. High inventory and lengthening days on market offer transfer advantage to savvy buyers. Meanwhile, sellers who adapt with thoughtful pricing and enhanced appeal continue to find success—even in this recalibrating market.